KANSAS CITY, MO - An online mothers support group wants upscale retailer Armani Exchange to pull its new ad campaign, which the group claims promote homosexuality.

The ads, launched for Valentine's Day, show same-sex couples embracing and urges customers to "share the love." But some people claim that they aren't feeling love when they see pictures of same-sex couple showing affection, and instead they say that the ads are demoralizing.

"Sex sells and that has not changed," said Phillip Cosby of the National Coalition for the Protection of Children and Families. "It is not just commercialism and unfortunately it is predatory in its nature."

Cosby and the group OneMillionMoms.com want Armani to remove the ads from their Plaza store, claiming that the "window displays poison children with 10-foot posters that are nothing but soft porn," according to the group's director, Monica Cole.

Armani's corporate office did not respond to FOX 4's request for a comment.

But while the ads are appalling to some, others say that the ads are appealing, and that the campaign shows acceptance.

"It's love and love is love," said actor Larry Powell. "We are going into a world and energy and reality were same sex relationships are not a threat, it's just a way of life and that's the way it is."

"I think people have a problem with homosexuality and it being in public display in such a place as the Plaza," said Lauren Franklin of Kansas City. "Some people may be uncomfortable with it."

Franklin, who says she works in retail, does say that the ads are slick and will probably draw people into the store to shop.

Cosby says that if enough people speak out against the ad campaign or stop shopping at Armani, then Armani will drop the ads. The director of OneMillionMoms.com says that last summer the group was successful in getting Calvin Klein to remove a sexually explicit billboard in New York City.

"If people are offended by those ads they can go to their local prosecutor and file a complaint for promotion of obsenity to a minor," said Cosby.
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